Hewlett Packard, one of the leading manufacturers of Computers and peripherals is all set to enter the marketplace of 3D printing, by the fall of 2014. HP has nearly 40% of market share of 2D printing, so it is a natural progression for HP to enter into 3D printing business. As a lot of core patents have expired or are expiring this year, it will be a good timing for HP to enter the market so they won’t have to spend time and huge amount of money on developing the technology.
HP is one of the largest computer companies in the world, with 317,000 employees and $112 billion in annual sales. In the past years, Meg Whitman – Chief Executive Officer (CEO) – HP, has focused on reducing costs and has now returned the company to profit. HP has also focused on introducing new products, such as water-cooled servers and 3D printers. Whitman announced earlier this year that company is planning to enter the 3D printer space by the end of this Fiscal year (31st October.), so many people have been waiting for HP’s entry into this market.
Meg Whitman said HP’s in-house researchers have resolved limitations involved with the quality of substrates used in the process, which affects the durability of finished products. She said that the company is solving a number of technical problems that have hindered broader adoption of the 3D printing process, including the slow speed at which things print, and the quality.
Is this the first Announcement?
This is however not the first time, HP has decided to foray into the 3D printing market. The company had an agreement in 2010 to market HP-branded Stratasys 3D printers, but the deal dissolved in 2012. More recently, HP has provided inkjet print heads to Z-Corp, a 3D printing company that is now owned by 3D Systems. Meg Whitman also acknowledges that 3D printing as an industry has some areas it needs to improve before it goes main stream. She further pointed out that the quality of the 3D prints were not as good as it should be, however, she also noted that HP’s late entry into the 3D printing market may be a turning point, as she thinks HP has been able to finally solve the above problems. Although Meg Whitman, did not disclose exactly what is the “Big announcement”, but she did say that whatever HP offers will focus on large scale manufacturing primarily, before HP enters the consumer 3D printing market.
“We think the bigger market will be in enterprise space, that is, helping companies manufacture parts and test prototypes rather than helping regular folk’s 3D print Hershey Kisses at home.” said Meg Whitman, President and CEO of Hewlett-Packard.