iMakr STARTT at Westfield Stratford City 3D printing popup

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iMakr has
launched its Christmas popup store at Westfield Stratford City
in London, giving shoppers the opportunity to buy
STARTT 3D printers
for £99.

3D printed chocolate, 3D printed decorations, and
Mini-You, a full color
miniature version of yourself, created using 3D printing
reseller iMakr’s on-site scanning booth, will also be available
at the popup in “Europe’s largest urban shopping and leisure
destination.”

3D Printing Industry paid the iMakr popup a visit during
its eagerly-anticipated
launch event
.

On offer at the iMakr
popup, 3D printed light features, 3D printed chocolate, and
custom made Mini-You figures. Photo by Rushabh Haria.

The STARTT of the festive season

The STARTT, according to iMakr, is the world’s most
affordable 3D printer. At £99, it is one way in which the
company is realising its ambition of having a 3D printer in
every home.

A STARTT 3D printer. Photo by Rushabh Haria.A STARTT 3D printer.
Photo by Rushabh Haria.

The STARTT 3D printers at the iMakr booth were busy 3D printing
Christmas decorations, along with designs specially selected
from the 6000-strong online MyMiniFactory library. These will
form part of a 3D printed advent calendar.

A close up of the 3D printed decorations. Photo by Rushabh Haria.A close up of the 3D
printed decorations on offer at the popup. Photo by Rushabh
Haria.

Owners of a STARTT 3D printer can take full advantage of
MyMiniFactory’s “click and print” feature. A user can simply
click on a MyMiniFactory design, and automatically slice it
using a “click and print preview” option. This generates a
G-Code, ready to copy to an SD card and take to a 3D printer.

The technology itself was a novelty which surprised and
fascinated many shoppers and passers-by.

Ahmed from iMakr explaining how the decorations are 3D printed. Photo by Rushabh Haria.Ahmed from iMakr
explaining how the toys are 3D printed. Photo by Rushabh Haria.

All I want for Christmas is Mini-You

Mini-You’s new egg-shaped scanning booth is where a full-body
3D scan is taken, before  resident artists manufacture and
post process the result into an eight inch tall 3D printed mini
figure.

Ahmed from iMakr strikes a pose for the Mini-You booth. Photo by Rushabh Haria.Ahmed from iMakr
strikes a pose in the Mini-You booth. Photo by Rushabh Haria.

The full body scan, lasting only minutes, uses a photogrammetry
process, during which 2D photographs are taken from a variety
of angles. The photos are then combined in an OBJ file, a 3D
file which also has color detail. This is then 3D printed via
sandstone material jetting.

The Mini-You booth captures a highly detailed mini version of a scanned person. Photo by Rushabh Haria.The Mini-You booth
captures a highly detailed mini version of a scanned person.
Photo by Rushabh Haria.

Members of the public were particularly impressed by the
Mini-You figures’ intricate level of detail. Some even wanted
3D printed Mini-You models of their young children, although
convincing them to stay still during the photogrammetry process
might prove to be more challenging than making the model
itself.

Recreating Robinson Crusoe with the Mini You objects. Photo by Rushabh Haria.The Mini-You figures
beside 3D printed light features. Photo by Rushabh Haria.

A word from iMakr CEO Eric Savant

Taking a break from the crowds, 3D Printing Industry managed to
speak to iMakr CEO Eric Savant, who was busy greeting the
Christmas shoppers together with the rest of the iMakr team.

iMakr CEO Eric Savant explains the Mini-You booth to a shopper. Photo by Rushabh HariaiMakr CEO Eric Savant
explains the Mini-You booth to a shopper. Photo by Rushabh Haria.

“We’re really excited to be at Westfield this Christmas
as it gives us a chance to show off some of iMakr’s big
successes from this year,” Savant said.

“We’re bringing 3D printing to the masses in a way
that’s never been possible before.”

“The £99 STARTT makes putting a 3D printer under the
Christmas tree an affordable option for the very first time and
the reaction so far has been tremendous,” he added. “Customers
have also been amazed by our Mini-You figurines and our new
booth is a real eyecatcher.”

Now for something a little sweeter, 3D printed chocolate. Photo by Rushabh Haria.Now for something a
little sweeter, 3D printed chocolate. Photo by Rushabh Haria.

Have yourself a Merry little Christmas…

The iMakr popup will be at Westfield Stratford City
throughout the Christmas period until 18 December. STARTT 3D
printers and personalised Mini-You figurines will be on
sale. 

Nominations for the second annual 3D
Printing Industry Awards are now open. 
Make
your selections now.

For more information on 3D printing at
Christmas,
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Featured image shows The iMakr popup in Westfield
Stratford City. Photo by Rushabh Haria.

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